1.   Bob Hope, for instance, came on the J. C. Penney shopping channel to hawk his new book.

2.   He had done a lot of interviews to publicize his new book.

3.   He managed to work in a few references to his new book.

4.   His new book assesses the impact of Spanish culture on the indigenous population of Mexico.

5.   His new book is a collection of essays and fiction by writers who lived through the Great Depression.

6.   His new book is due to be published next year.

7.   His new book went straight to number one on the best-seller list.

8.   During the interview he managed to work in a reference to his new book.

9.   The studio bought the rights to his new book.

10.   His new book is anxiously awaited by fans everywhere.